- Strong Consumer and shopper marketing experience.
- Strong food ingredients division led by reputable R&D team.
- Strong FMCG distribution channel and route to market.
- Understand of local business environment with an edge in logistics and supply chain.
- Financial Capabilities with appetite for investmen
The RMG in 1991 established a joint venture with Unilever to develop jointly food business in Egypt through manufacturing, marketing, and distribution under Unilever brands a wide variety of Culinary and Home and Personal Care products in Egypt and the Middle East. Products: Soups, Stock Cubes, Tomato Paste, Tomato Sauces under “ Fine Foods” brand name, Lipton Tea, Lux, Dove, Axe, Omo, Sunsilk and Signal 2.
The Unilever joint venture is managed by the Rachid Mashreq Group through a professional management team of locals plus a number of expatriates covering areas of expertise not yet available, but planned to be covered in the next few years by local management.
In addition to the Unilever joint ventures the Rachid Mashreq Group owns the DREEM Company. Dreem is manufacturing, marketing and selling packaged dry food products and bakery ingredients.
The Rachid Mashreq Group has also a joint venture with Bongrain covering the manufacture and marketing of Cheese in the Middle East Markets.
On December 2001, the Rachid Mashreq Group signed a Shareholders Agreement with Danone Group to establish joint ventures covering the production of the three main categories of Danone (Biscuit, Dairy and Water) for the Egyptian Market as well as to a large territory in the Middle East.
- Major Shareholder in Commercial Investment Company CIIC – EFG Hermes the leading investment Co. in the Middle East.
- Major Shareholder Sun Alliance Insurance Co. in the Middle East.
- Commercial International Investment Co. (Investment Banker).
- Alexandria shipping Companies (shipping).
- Egypt Entertainment Investment (Cinemas).
- IT Investment Egypt (High Tech).
- Alexandria Container Terminal (Transport).
Mashreq for Business Development IS build up of many years of professional knowledge and experience in food and FMCG Market.
Mashreq for Business Development IS build up of many years of professional knowledge and experience in food and FMCG Market.
Mashreq for Business Development IS build up of many years of professional knowledge and experience in food and FMCG Market.
the trusted and valued company by our customers for bringing innovative solutions ,reliability, comfort and Happiness to take miniature actions that can count up to an immense differentiation to their life and business.
Mashreq CEO