- MBD perfectly provides optimal balance between cost to serve and level of your brand control plus customer satisfaction, based on local market conditions.
- Leveraging the strength / capabilities of existing intermediaries in the local market is also an important consideration.
- Driving the choice on the key building blocks of RTM system for a given territory.
- MBD enforces you with a geographic coverage/reach coupled with the other two factors that will influence the numbers of each type of RTM business partners that coexist in the market and the product flow.
- MBD Strong distribution system will ensure that resources in the structure that are exclusively dedicated and shared to support Category Management & Visibility.
- Merge both our expert knowledge of multinational business and intensive knowledge for the Egyptian consumer we managed to apply several techniques that could put any marketing investment into its optimum use.
- MBD provides the supplier with profound knowledge of the market dynamics, trends and competitive news in a timely format.
- Balancing between brand and price loyalty we provide fully strategies for our providers giving them different options for dynamic Return on their marketing investment.
- Our professional knowledge allows us to identify which channels, shop formats that would serve your products the best.
- Each channel format has its own strategy regarding the placement, promotion and pricing.
- Increasing “control” in-stores to improve accessibility & availability for shoppers.
- Understanding our customers, Shoppers and tailoring activation accordingly.
- Changing shopper behavior to drive category growth (More users, More usage, More benefits)
- Driving our ability to deliver to shopper missions by channel eg. Supermarket = family shop etc
Mashreq for Business Development IS build up of many years of professional knowledge and experience in food and FMCG Market.
Mashreq for Business Development IS build up of many years of professional knowledge and experience in food and FMCG Market.
Mashreq for Business Development IS build up of many years of professional knowledge and experience in food and FMCG Market.
the trusted and valued company by our customers for bringing innovative solutions ,reliability, comfort and Happiness to take miniature actions that can count up to an immense differentiation to their life and business.
Mashreq CEO